Category: Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Week 4: Promise and Pitfalls of Digital Data

“Data, Data, Everywhere, Part 1…Data, Data, Everywhere, Part 2…New Media – New Data, New Opportunities, New Dangers, Part 1…New Media – New Data, New Opportunities, New Dangers, Part 2…”

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Week 3: Basic Analytics Techniques and the Data

“Where It All Begins, Part 1…Where It All Begins, Part 2…The Consumer–Brand Relationship, Part 1…“

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Week 2: Basics of Web Analytics

“The Basics Of Web Analytics, Part 1…The Basics Of Web Analytics, Part 2…An Introduction To Web Analytics Tools, Part 1…An Introduction To Web Analytics Tools, Part 2…“

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Week 1: Course Overview and Digital Influence on Marketing

“Welcome to Marketing Analytics in Theory…The Day The Geeks Took Over, Part 1…The Day The Geeks Took Over, Part 2…“

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