Tag: edX

Posted on

UBCx: Marketing1x Introduction to Marketing

MOOC Summaries - UBC Introduction to Marketing - Diverse People Working and Marketing Concept

UBCx: Marketing1x Introduction to Marketing

Darren Dahl, Senior Associate Dean, Faculty and Research, and BC Innovation Council Professor at the Sauder School of Business
University of British Columbia
Paul Cubbon, Marketing and Behavioural Science Division at the Sauder School of Business
University of British Columbia
“Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success … This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more… will learn how to develop a basic customer segmentation system… effectively target customer segments and position product or service in the marketplace… begin to understand the psychology of consumer decision making… develop pricing strategies that maximize profitability… define appropriate channel systems and go-to-market efforts… understand how marketing metrics can benefit your business… build effective communication efforts with customers… “
(Source)

Continue reading “UBCx: Marketing1x Introduction to Marketing”

Posted on

CornellX: HOSP.101x Introduction to Global Hospitality Management

MOOC Summaries - Introduction t Global Hospitality Management - Global Hospitality Management

CornellX: HOSP.101x Introduction to Global Hospitality Management

Bill Carroll, recently retired Clinical Professor of Marketing, School of Hotel Administration
Cornell University
Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration
Cornell University
Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration
Cornell University
J. Bruce Tracey, Professor of Management, School of Hotel Administration
Cornell University
“Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth… Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement… but with constant innovation, opportunities for talented individuals are vast, and growing… 
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies.. 
Explore the many wide-ranging career opportunities in hospitality and hotel management… Gain career advice and stories from international industry experts… Use an analysis tool to evaluate competitors and make strategic  decisions… Analyze factors leading to an own-vs.-lease decision… Explore distribution channels and pricing strategies… Learn how to select smart, talented employees…”
(Source)

Continue reading “CornellX: HOSP.101x Introduction to Global Hospitality Management”

Posted on

FullbridgeX: Career Edge 3x Business and Data Analysis

MOOC Summaries - Fullbridge - Career Edge 3x Business and Data Analysis

FullbridgeX: Career Edge 3x Business and Data Analysis

Jim Pautz, Vice President of Coaching
Fullbridge
Caroline Young, Chief Product Officer
Fullbridge
Michael and Ali
Course instructors for this installment of the FullbridgeX series.
“Learn how to effectively build a spreadsheet with an understanding of formatting best practices and essential functions… Take your new knowledge of spreadsheets and learn how to analyze data and business opportunities with market sizing, survey analysis, and compelling data visuals…Learn how financial analysis of key metrics, such as revenues, costs, ROI, and profitability, can help businesses define future needs and plan for success…”
(Source)

Continue reading “FullbridgeX: Career Edge 3x Business and Data Analysis”

Posted on

UTHealthSPHx: IMAGINE99x – Reinvent yourself: Unleash your creativity

MOOC Summaries - Reinvent Yourself: Unleash Your CreativityUniversity of Texas – Health Science Centre at Houston – School of Public Health: IMAGINE99x – Reinvent yourself: Unleash your creativity

Dr. Roberta Ness, James W. Rockwell Professorship in Public Health
University of Texas Health Science Center
“Leading companies look for innovative thinking in new hires and for career advancement. Yet only 1 in 4 of us feels truly creative. Time to reinvent yourself and unleash the creativity lying dormant in all of us…
… exclusive 5-step program to being an effective innovator. Learn to break free from your usual thinking pattern and start generating creative solutions to life’s challenges. Sharpen your powers of observation, make surprising associations, expand your idea space, and even master how to think backwards. Hone your creative thinking skills by solving real-world problems from business and science…
… Students will learn how to…  Solve a problem that calls for a new approach… Identify habitual ways of thinking and find novel alternatives… Use thinking tools such as analogy, reversal, expansion, narrowing, changing point-of-view… Find the best innovative approach to solve specific problems… Spread what you’ve learned and effectively communicate your ideas… “
(Source)

Continue reading “UTHealthSPHx: IMAGINE99x – Reinvent yourself: Unleash your creativity”

Posted on

FullbridgeX: Career Edge 2x Communication and Teamwork

MOOC Summaries - Fullbridge - Career Edge - Communication and Teamwork

FullbridgeX: Career Edge 2x Communication and Teamwork

Jim Pautz, Vice President of Coaching
Fullbridge
Caroline Young, Chief Product Officer
Fullbridge
“This career development course will teach you how to effectively communicate, collaborate, and resolve conflicts with colleagues and become a stellar team member. You’ll learn through real-world examples and scenarios, which will enable you to be ready to collaborate on day one of your next job or project… Choose appropriate communication styles and formats for different audiences and situations…  Structure email and PowerPoint communications for maximum impact…  Form an effective team and build a project plan… Plan and facilitate effective team meetings… Use known techniques and practices to improve group collaboration… Disagree constructively with peers… “
(Source)

Continue reading “FullbridgeX: Career Edge 2x Communication and Teamwork”