Section 2: Market Analysis

MOOC Summaries - Career Edge - Business and Data Analysis

Section 2: Market Analysis

“Introduction … Market Sizing … Survey Analysis … Data Visualization … Conclusion”
(Source)

Summaries

  • Section 2: Market Analysis > Subsection 1: Introduction > 4.2.1.1. Introduction to Market Analysis
  • Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.1. Introduction to Surveys
  • Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.3. Preparing Survey Data for Analysis
  • Section 2: Market Analysis > Subsection 5: Conclusion > 4.2.5.2. Revisiting Market Analysis

Section 2: Market Analysis > Subsection 1: Introduction > 4.2.1.1. Introduction to Market Analysis

  • Explore how spreadsheets can help you organize, analyze, and synthesize data in key business contexts.
  • Performing market analysis will give you the insights needed to make informed business decisions regarding product development and viability of a business opportunity.
  • The first of two types of market analysis will be covered in this section is market size analysis.
  • Learn how to calculate market size to understand the unit and revenue value of a given market.
  • Step-by-step guide on market sizing analysis.

Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.1. Introduction to Surveys

  • The second type of market analysis covered in this section is survey analysis.
  • Once you have identified a target market and determined your company’s place in it, you can use a survey to better understand specific market and customer needs.
  • We will focus on how to cut and analyze survey data.
  • You will learn how to translate raw survey results into meaningful insights and supporting visuals.

Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.3. Preparing Survey Data for Analysis

  • Before you begin any analysis, it’s important that you spend some time preparing and ‘cleaning’ your source data.
  • Step-by-step guide on preparing survey data for analysis.
  • Learn to use Pivot Tables in Excel.
  • Learn to use charts and graphs to visualize and compare data.

Section 2: Market Analysis > Subsection 5: Conclusion > 4.2.5.2. Revisiting Market Analysis

  • In this section, you would have learned how to approach market sizing, the best ways to analyze surveys, and tips for creating compelling data visuals.
  • You would also have learned strategies that will help you think critically about data and charts that you come across in the future.

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