Section 2: Market Analysis
“Introduction … Market Sizing … Survey Analysis … Data Visualization … Conclusion”
Summaries
- Section 2: Market Analysis > Subsection 1: Introduction > 4.2.1.1. Introduction to Market Analysis
- Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.1. Introduction to Surveys
- Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.3. Preparing Survey Data for Analysis
- Section 2: Market Analysis > Subsection 5: Conclusion > 4.2.5.2. Revisiting Market Analysis
Section 2: Market Analysis > Subsection 1: Introduction > 4.2.1.1. Introduction to Market Analysis
- Explore how spreadsheets can help you organize, analyze, and synthesize data in key business contexts.
- Performing market analysis will give you the insights needed to make informed business decisions regarding product development and viability of a business opportunity.
- The first of two types of market analysis will be covered in this section is market size analysis.
- Learn how to calculate market size to understand the unit and revenue value of a given market.
- Step-by-step guide on market sizing analysis.
Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.1. Introduction to Surveys
- The second type of market analysis covered in this section is survey analysis.
- Once you have identified a target market and determined your company’s place in it, you can use a survey to better understand specific market and customer needs.
- We will focus on how to cut and analyze survey data.
- You will learn how to translate raw survey results into meaningful insights and supporting visuals.
Section 2: Market Analysis > Subsection 3: Survey Analysis > 4.2.3.3. Preparing Survey Data for Analysis
- Before you begin any analysis, it’s important that you spend some time preparing and ‘cleaning’ your source data.
- Step-by-step guide on preparing survey data for analysis.
- Learn to use Pivot Tables in Excel.
- Learn to use charts and graphs to visualize and compare data.
Section 2: Market Analysis > Subsection 5: Conclusion > 4.2.5.2. Revisiting Market Analysis
- In this section, you would have learned how to approach market sizing, the best ways to analyze surveys, and tips for creating compelling data visuals.
- You would also have learned strategies that will help you think critically about data and charts that you come across in the future.
