Section 2: Design Thinking > Subsection 1: Introduction > 220.127.116.11. Introduction to Design Thinking
- You could give up – but then, you wouldn’t solve the problem.
- So what do you do? Design thinking is a framework that helps you solve problems both large and small.
- It will help you think creatively to find unexpected solutions.
- We’ll dive into the five whys strategy, figure out user needs, and explore ways to implement and test solutions.
- Scratch the word “Impossible” from your vocabulary.
- By the time you’ve made it through this content, every problem you face will be solvable.
Section 2: Design Thinking > Subsection 2: Inspiration > 18.104.22.168. What Are Needs?
- You’ll identify the “User” need.
- You’ll design a product or solution aimed at addressing these needs.
- When GE Healthcare designer Doug Dietz observed that his MR Scanner terrified young patients, he identified a user need.
- User needs can have functional, emotional, or social dimensions.
- Your solutions may satisfy at least one of these needs.
- The wearable activity tracker, FitBit, meets all three need dimensions: The functional need to track exercise and work towards health goals.
- The emotional need to create incentives for a healthy lifestyle.
Section 2: Design Thinking > Subsection 3: Ideation > 22.214.171.124. Foundations of Brainstorming During Ideation
- The goal is to generate as many ideas as possible and use the collective creativity of your team.
- Brainstorming is also a lot of fun! It’s a time when you can turn on your creative mind and not worry about having perfect ideas.
- You just saw a team struggle to create brainstorming momentum.
- Don’t Judge: As you throw out ideas, prevent yourself and others from judging them.
- When brainstorming, all ideas are good ideas, refrain from negativity to keep the creativity flowing.
- Aim for quantity: Keep the ideas coming! When brainstorming, more is better.
- The more ideas you generate, the more you will be able to find patterns, connections and themes you’ll discover.
- Get Weird: Absurd ideas can lead to creative solutions.
- Build on Thoughts: Stay on topic and encourage the team to evolve ideas, push your thinking further to build momentum.
- Let’s take a look at a team in the midst of a creative session.
- We could probably integrate the brand color idea into this, too.
Section 2: Design Thinking > Subsection 4: Implementation > 126.96.36.199. Implementation and Testing
- The final step in the design thinking process is implementation, where you’ll test out your prototypes with users.
- When you’re testing your solution, remember to: Stay Quiet: You don’t need to provide too much context for your design.
- Keep it Real: Try to create a realistic scenario for your users to test your prototype.
- You won’t get accurate feedback if you ask users to test a pair of swim goggles on dry land.
- Test Multiple Models: If you can, give your testers more than one prototype to test, this will allow them to compare and share their preferences.
- The design process should be a fun one! If and when your prototype fails, try not to worry.
Section 2: Design Thinking > Subsection 4: Implementation > 188.8.131.52. Introducing Your Solution
- To gain attention, tell a story that positions your solution as a vehicle for your organization’s growth.
- Tie your solution to positive change and forward-thinking.
- To create an internal buzz, recruit your colleagues to help you spread the word about your proposed solution and encourage advocacy.
- To encourage engagement, keep your messaging simple and stay focused on the “Why” of your solution, not necessarily the “How.” In any situation, keep your audience in mind.
Section 2: Design Thinking > Subsection 5: Conclusion > 184.108.40.206. Revisiting Design Thinking
- Look at them as reminders that, when you know your stuff, you’re effectively entering the big leagues of professional thinking.
- It doesn’t end here – in the next section, we’ll ask you to use research under the design thinking and problem solving lens, so you can successfully find and support superior solutions.