Episode 4: Diffusion via the Market

Diffusion via the Market > Diffusion via the Market (Episode 4) > Episode 4

• Discussion on diffusion citing examples of:
  • Steadicam
  • AudioCommon
  • Divers4oceasnography
• At the beginning of their processes, they share their innovations with others, and see if it’s what the others want as well.
• There are many people who start community lifestyle companies, make a perfectly good income, and focus on the needs of people just like themselves.
• Big companies don’t like small and emerging markets.
• They want to serve big markets that are established and stable.
• So take the time you have, used it well, and you can beat the big companies.