Episode 4: Diffusion via the Market

MOOC summaries - User Innovation - Path to Entrepreneurship - Diffusion via the Market

Episode 4: Diffusion via the Market

“Diffusion via the Market… Steadicam… AudioCommon… Divers4oceasnography”
(Source)

Summaries

  • Diffusion via the Market > Diffusion via the Market (Episode 4) > Episode 4

Diffusion via the Market > Diffusion via the Market (Episode 4) > Episode 4

  • Discussion on diffusion citing examples of:
    • Steadicam
    • AudioCommon
    • Divers4oceasnography
  • At the beginning of their processes, they share their innovations with others, and see if it’s what the others want as well.
  • There are many people who start community lifestyle companies, make a perfectly good income, and focus on the needs of people just like themselves.
  • Big companies don’t like small and emerging markets.
  • They want to serve big markets that are established and stable.
  • So take the time you have, used it well, and you can beat the big companies.

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