Episode 4: Diffusion via the Market
“Diffusion via the Market… Steadicam… AudioCommon… Divers4oceasnography”
- Diffusion via the Market > Diffusion via the Market (Episode 4) > Episode 4
Diffusion via the Market > Diffusion via the Market (Episode 4) > Episode 4
- Discussion on diffusion citing examples of:
- At the beginning of their processes, they share their innovations with others, and see if it’s what the others want as well.
- There are many people who start community lifestyle companies, make a perfectly good income, and focus on the needs of people just like themselves.
- Big companies don’t like small and emerging markets.
- They want to serve big markets that are established and stable.
- So take the time you have, used it well, and you can beat the big companies.