CornellX: HOSP.101x Introduction to Global Hospitality Management

Bill Carroll, recently retired Clinical Professor of Marketing, School of Hotel Administration
Cornell University

Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration
Cornell University

Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration
Cornell University

J. Bruce Tracey, Professor of Management, School of Hotel Administration
Cornell University

“Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth… Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement… but with constant innovation, opportunities for talented individuals are vast, and growing…

The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies..

Explore the many wide-ranging career opportunities in hospitality and hotel management… Gain career advice and stories from international industry experts… Use an analysis tool to evaluate competitors and make strategic decisions… Analyze factors leading to an own-vs.-lease decision… Explore distribution channels and pricing strategies… Learn how to select smart, talented employees…”

(Source)

Summaries

Module 1: Introduction to Global Hospitality Management

Module 2: Strategic Hospitality Management and Innovation

Module 3: Owners, Operators, and Investors—A Behind-the-Scenes Look at Investing in the World of Hospitality

Module 4: Marketing the Hospitality Experience

Module 5: Human Resources Management in Hospitality

Module 6: Course Wrap Up

CornellX: HOSP.101x Introduction to Global Hospitality Management

Bill Carroll, recently retired Clinical Professor of Marketing, School of Hotel Administration Cornell University

Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration Cornell University

Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration Cornell University

J. Bruce Tracey, Professor of Management, School of Hotel Administration Cornell University

The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies..

(Source)

Bill Carroll, recently retired Clinical Professor of Marketing, School of Hotel Administration
Cornell University

Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration
Cornell University

Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration
Cornell University

J. Bruce Tracey, Professor of Management, School of Hotel Administration
Cornell University