Bringing It Together

Bringing It Together

“Goals … Goals as an Entrepreneur … Vision for the Company … Selling and Pitching … Additional Resources … Wrapping Up”
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Summaries

  • Bringing It Together > Goals as an Entrepreneur > Video: Entrepreneur Goals
  • Bringing It Together > Vision for the Company > Video: Company Vision
  • Bringing It Together > Selling and Pitching > Video: Customer Acquisition
  • Bringing It Together > Selling and Pitching > Video: Elevator Pitch

Bringing It Together > Goals as an Entrepreneur > Video: Entrepreneur Goals

  • They require a foundation in some of the previous sections to be able to do well.
  • In this concluding section, we’ll cover your goals as an entrepreneur, your vision for the company and translating this to future goals, and what these mean for effective selling and pitching.
  • First, your goals as an entrepreneur- reflect on why it is that you want to be starting something in the first place.

Bringing It Together > Vision for the Company > Video: Company Vision

  • You want to start with why as the center of your company.
  • A great saying made famous by Simon Sinek is that, your customers don’t buy what you do.
  • This can then help you set goals on how to achieve your objectives.
  • Only then can you ensure you have the right tactics.
  • The specific product that will deliver on your vision.
  • Launch is more than just an entrepreneurship program for high school students.

Bringing It Together > Selling and Pitching > Video: Customer Acquisition

  • This brings us to pitching and selling, communicating your vision to your customers.
  • We’ll first cover where to reach your customers how you’ll share your message.
  • A common mistake of first time entrepreneurs is thinking that if you have a great offering, customers will be pounding down the door to get it.
  • So let’s talk about how you can get some initial awareness and some customers to start building traction.
  • Start by making a list of some methods you might use to reach potential customers.
  • You need to have customers first to be able to have referrals and word of mouth.
  • We advise against social media and Google ads as marketing strategies, especially given speculation around ads and the typically low conversion rates.
  • First, it’s a lot cheaper and easier to keep existing customers than it is to find new ones.
  • Perhaps more importantly, losing a customer can have a negative impact, since these neutral reactions or dissatisfied ones can work as much against you as a positive review can work towards you.

Bringing It Together > Selling and Pitching > Video: Elevator Pitch

  • Finally, you’ll put together everything in an elevator pitch.
  • It’s called an elevator pitch since it’s designed to be short enough to tell someone while in an elevator ride, and shares the right items in an engaging way that makes them want to know more.
  • Start with your vision, either introducing your company or framing the problem you’ll be solving.
  • Back up the claim with how or why you’ll be able to deliver.
  • Review these carefully and spend time considering how you’ll acquire customers and developing your elevator pitch.

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